The digital signage market is exploding, and companies in many industries are implementing dynamic displays to use in advertising, information delivery, and customer interaction. To entrepreneurs and IT solution providers, being a digital signage reseller or providing white-label digital signage solutions is a lucrative business to exploit this emerging market.

Who is a Digital Signage Reseller?

A digital signage reseller will collaborate with a software vendor to sell digital signage solutions under their own name or as a third-party supplier. Resellers may provide hardware, software, and services and use knowledge of an existing platform.

Advantages of Being a Digital Signage Reseller

1.     Low Startup Costs - Resellers do not have to create their own software: they can utilize an existing platform and concentrate on selling and supporting customers.

2.     Recurring Revenue - Most digital signage solutions are on a SaaS (Software-as-a-Service) basis that guarantees monthly or annual recurring revenue.

3.     Scalability - Resellers have the ability to begin on a small scale and grow their client base in industries such as retail, hospitality, healthcare and education.

4.     Branding Flexibility - Other providers will enable resellers to brand the software with their logo and branding.

What is White-Label Digital Signage?

White-label digital signage is even more advanced in the sense that it enables companies to rebrand the software to fit their business. The backend development is done by the provider, and the solution is sold by the reseller in their own name.

The benefits of White-Label Digital Signage

1.     Full Brand Control- Companies are able to show the software as their own, which increases their credibility and customer trust.

2.     Quicker time to market – There is no requirement of long development cycles; white-label solutions can be deployed instantly.

3.     Customization Options-Some providers enable the UI/UX to be customized to fit the branding of the reseller.

4.     Increased Profit Margins- As the product is retailed under the name of the reseller, they are able to price it to be competitive.

Selecting the Best Digital Signage Partner

The reseller or white-label opportunities are not always the same with all digital signage providers. In choosing a partner, consider the following:

•       Feature Set- Make sure the software allows content management, scheduling, analytics, and multi-screen deployment.

•       Pricing Model - Find clear pricing, and high profit margins on resellers.

•       Support & Training - A credible vendor must provide an onboarding service, technical support, and marketing materials.

•       Customization- In case branding is significant, check white labeling of dashboards and mobile applications.

The Reselling Industries That Can Benefit with Digital Signage

•       Retail - Dynamic promotion, wayfinding and interactive kiosks.

•       Restaurants & Cafes - Digital menus, promotion and self-service kiosks.

•       Corporate Offices - Employee communications, meeting room displays and electronic bulletin boards.

•       Healthcare - Patient information systems, appointment scheduling and emergency alerting.

•       Education – Campus announcement, event schedules, and interactive learning displays.

Conclusion

Reselling digital signage or providing white label digital signage services is a good business decision that could grow considerably. Through a collaboration with the right provider, entrepreneurs can easily penetrate the market, establish a powerful brand, and create recurring revenue.

As an IT solutions provider, marketing firm, or independent business owner, digital signage reselling can be an easily scalable, highly lucrative business opportunity in the visually oriented world of today.

Do you want to see the top white-label digital signage vendors? We will assist you in getting the best match for your business!